search query: @indexterm market research / total: 2057
reference: 359 / 2057
| Author: | Baker, K. Bermingham, J. McDonald, C. |
| Title: | The utility to market research of the classification of residential neighbourhoods |
| Journal: | Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 55-66 |
| Index terms: | UTILITY FUNCTIONS MARKET RESEARCH RESEARCH |
| Language: | eng |
| Abstract: | The purpose of this paper is to demonstrate the enormous potential of the "Classification of residential neighborhoods" in the marketing advertising and market research sectors of British commerce. For the advertiser and marketing man, the authors believe that any area-based characteristic which really discriminates in product purchasing has important implications, and hope to show its value as a discriminator. For the market researcher , the new technique will improve sample and hence survey design. |
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