search query: @indexterm market research / total: 2057
reference: 348 / 2057
| Author: | Lawson, W.V. |
| Title: | Pharmaceutical strategy through innovative market research: building the foundation |
| Journal: | Marketing and Research Today
1997 : NOV, VOL. 25:4, p. 254-259 |
| Index terms: | MARKET RESEARCH STRATEGIC MANAGEMENT PHARMACEUTICAL INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA