search query: @indexterm market research / total: 2057
reference: 324 / 2057
Author: | Fuller, K. et al |
Title: | Complacency kills: protecting Levi's cool mindshare |
Journal: | Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 17-22 |
Index terms: | CLOTHING INDUSTRY MARKET RESEARCH YOUNG PEOPLE |
Language: | eng |
Abstract: |
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