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| Author: | Veryzer, R. W. Jr. Hutchinson, J. W. |
| Title: | The influence of unity and prototypicality on aesthetic responses to new product designs |
| Journal: | Journal of Consumer Research
1998 : MAR, 24:4, p. 374-394 |
| Index terms: | Product design Market research Consumer attitudes |
| Freeterms: | Aesthetics |
| Language: | eng |
| Abstract: | The paper deals with unity and prototypicality being important visual aspects of product design. These design principles were operationalized by modifying line drawings of existing products. The results of four experiments provide evidence that these two factors affect positively aesthetic response. These effects were strongest when visual properties were the only basis of judgment, and when design variations were easily compared. |
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