search query: @indexterm market research / total: 2057
reference: 282 / 2057
| Author: | Foxall, G. R. |
| Title: | The behavioural perspective model: Consensibility and consensuality. |
| Journal: | European Journal of Marketing
1999 : VOL. 33:5/6, p. 570-596 |
| Index terms: | Consumer behaviour Marketing research Market research Marketing theory |
| Language: | eng |
| Abstract: | These three experimental studies confirm the consensual availability of the variables employed in the model, confirming the relevance of its variables to the interpretation of consumer behaviour in situ. They also permit the comparison of the performances of student and non-student participants as expert judges for experiments of this kind. |
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