search query: @indexterm market research / total: 2057
reference: 277 / 2057
Author: | |
Title: | Business co-operation in market research |
Journal: | Journal of the Market Research Society
1999 : APR, VOL. 41:2, p. 195-226 |
Index terms: | MARKET RESEARCH CO-OPERATION CORPORATE PLANNING |
Language: | eng |
Abstract: | A working party was established in late 1994 to develop and manage a major research project to investigate the general public's attitudes towards survey research and to establish a base line against which future trends could be assessed. The findings of this work were presented at the AMSO Conference in 1997. As these findings were purely focused on consumers, the question of what the issues were on the business-to-business side of research was raised. It is from these discussions that this project evolved. |
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