search query: @indexterm market research / total: 2057
reference: 275 / 2057
| Author: | Cooper, P. |
| Title: | Consumer understanding, change and qualitative research |
| Journal: | Journal of the Market Research Society
1999 : JAN, VOL. 41:1, p. 1-6 |
| Index terms: | MARKET RESEARCH CONSUMERS CHANGE |
| Language: | eng |
| Abstract: | All the authors of this, the last special issue of the JMRS on qualitative research before the 21st century, come with a passion for consumer understanding. They also share a common interest in qualitative research, its theory, methods, and application. Above all they have a common concern for change and how the qualitative process can illuminate the changes going around us. The authors open with Terry Hanby's penetrating analysis of change in ideas about brands. |
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