search query: @indexterm market research / total: 2057
reference: 266 / 2057
| Author: | Siguaw, J. A. Enz, C. A. |
| Title: | Best practices in marketing. |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
1999 : OCT, VOL. 40:5, p. 31-43 |
| Index terms: | Hotel and catering industry Marketing Market research |
| Language: | eng |
| Abstract: | The article presents 20 ways to focus more closely on satisfying hotel guests - thereby making more money for the property. |
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