search query: @indexterm market research / total: 2057
reference: 264 / 2057
| Author: | Neelamegham, R. Chintagunta, P. |
| Title: | A Bayesian model to forecast new product performance in domestic and international markets |
| Journal: | Marketing Science
1999 : VOL. 18:2, p. 115-136 |
| Index terms: | Markets Film industry Forecasting Sales Products Market research Models |
| Language: | eng |
| Abstract: | In spite of the importance of such forecasts, the motion picture industry struggles to understand and predict sales of new movies in domestic and overseas markets. There is a Bayesian modelling framework developed predicting 1st week viewership for new movies in both domestic and several international markets. |
SCIMA