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| Author: | Childers, T. L. Viswanathan, M. |
| Title: | Representation of numerical and verbal product information in consumer memory |
| Journal: | Journal of Business Research
2000 : FEB, VOL. 47:2, p. 109-120 |
| Index terms: | Consumer behaviour Information Products Market research USA |
| Language: | eng |
| Abstract: | This study examines the representation of numerical vs. verbal product information in consumer memory. Consumers may either store the information that they are exposed to without modification or translate it into a different form. A conceptual framework based on surface vs. meaning level processing of information is developed. |
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