search query: @indexterm market research / total: 2057
reference: 226 / 2057
| Author: | Pincott, G. Branthwaite, A. |
| Title: | Nothing new under the sun? |
| Journal: | International Journal of Market Research
2000 : SPRING/SUMMER, VOL. 42:2, p. 137-156 |
| Index terms: | MARKET RESEARCH FUTURE ECONOMICS |
| Language: | eng |
| Abstract: | The Internet is about to change the way we go about our lives, and the social and economic patterns of our society. The very notions of identity and geography are going to be changed by the ever increasing pace of technological development. There will continue to be marketing, promotion and advertising, but not as we know it. In the overall scheme of things, how the market research industry goes about collecting its data is a fairly minor affair, but at the end of the day it is the industry from which we can earn our living. |
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