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Author:Bard, M.
Moore, E.
Title:Mentoring and self-managed learning: professional development for the market research industry
Journal:International Journal of Market Research
2000 : SUMMER, VOL. 42:3, p. 255-275
Index terms:Mentors
Learning
Market research
Industries
Language:eng
Abstract:The market research industry mirrors many other sectors as to the rapid and unceasing change. There are also increasing demands on the people working in market research; it is becoming increasingly difficult to keep a balance btw. the demands of both business and home life. For many yrs. now, a research group (called NOP Research Group) has provided a programme of in-house training in technical research and IT skills. This article describes the programme and its results.
SCIMA record nr: 214410
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