search query: @indexterm market research / total: 2057
reference: 214 / 2057
| Author: | Thogersen, J. |
| Title: | Psychological determinants of paying attention to eco-labels in purchase decisions: Model development and multinational validation |
| Journal: | Journal of Consumer Policy
2000 : SEP, VOL. 23:3, p. 285-313 |
| Index terms: | Environmental policy Consumer behaviour Market research Pollution control Europe |
| Freeterms: | Labeling |
| Language: | eng |
| Abstract: | Environmental labels are useful from an environmental policy perspective, only if they are noticed by the consumer in the shopping situation and next understood, trusted, and valued as tool for decision-making. In the paper, a psychological model explaining variations in consumer attention towards environmental labels is developed and its ability to predict attention towards environmental labels in various European countries is tested. |
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