search query: @indexterm market research / total: 2057
reference: 193 / 2057
| Author: | |
| Title: | Vitamins & dietary supplements in Italy |
| Journal: | Market Research Europe
2001 : MAR, VOL. 33, p. 99-130 |
| Index terms: | MARKET RESEARCH FOOD SUPPLEMENTS DIET |
| Language: | eng |
| Abstract: | This paper examines the retail OTC market for vitamins and dietary supplements in Italy. The report covers the time period 1995-1999, with estimates for the letter year based on part-year data. Forecasts are to the year 2004. Figures in tables are calculated from unrounded data and may not sum. For the purpose of this report, Euromonitor has segmented the market into the following two sectors: vitamins, which comprises two subsectors - multivitamins and single vitamins; dietary supplements, which comprises five subsectors - calcium supplement, mineral supplement, fish oils, tonics and bottled nutritive drinks, others, which includes such products as ginseng, garlic, lecithin, royal jelly and pollen. The paper provides the information about manufacturers: Bracco SpA; Guaber Sri; Novartis Italia SpA; Pharmacia & Upjohn SpA; Roche SpA. |
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