search query: @indexterm market research / total: 2057
reference: 181 / 2057
| Author: | |
| Title: | Hot drinks in Italy |
| Journal: | Market Research Europe
2001 : SEP, VOL. 33, p. 55-92 |
| Index terms: | MARKET FORECASTING MARKET RESEARCH MARKETING ITALY |
| Language: | eng |
| Abstract: | This report analyses the retail market for hot drinks in Italy for the period 1995 to 1999. A discrete analysis of sales through the horeca channel is included. Forecasts are to year 2004. The market is divided into three sectors. The paper considers the following subjects: introduction & definitions; main findings; operating environment: Italian coffee culture; retail market size: hot drinks by sector; retail sector size: coffee by subsector; tea by subsector. The paper also considers other hot drinks; private label: hot drinks; new product development: emerging products wafer packaged coffee; product launches; company strategies & brands: leading companies and retail market shares. |
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