search query: @indexterm market research / total: 2057
reference: 157 / 2057
| Author: | |
| Title: | The German market for large kitchen appliances |
| Journal: | Market Research Europe
2001 : NOV, VOL. 33, p. 131-172 |
| Index terms: | CONSUMER DURABLES MARKETS MARKET RESEARCH GERMANY EUROPE |
| Language: | eng |
| Abstract: | This report analyses the market for large kitchen appliances in Germany. The market is measured in terms of retail sales. Retail sales of large kitchen appliances include both replacement sales and new sales ie re-purchases of the same product and first time buyer sales. Retail sales also include sales of fitted appliances through fitted-kitchen sales and sales to the building industry for installation in new housing units. Sales to industrial and foodservice users are excluded, in addition to second-hand sales. For the purposes of the study, the market has been divided into the following five sectors: refrigeration appliances; home laundry appliances; dishwashers; large cooking appliances; microwaves. |
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