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| Author: | Brown, J. Culkint, N. Fletcher, J. |
| Title: | Human factors in business-to-business research over the internet |
| Journal: | International Journal of Market Research
2001 : VOL. 43:4, p. 425-440 |
| Index terms: | INTERNET MARKET RESEARCH MARKETING RESEARCH |
| Language: | eng |
| Abstract: | The internet promises to be a commonplace feature of conducting business in the near future. In a recent telephone study conducted by the authors among a representative sample of UK small and medium-sized businesses, over two-thirds of all businesses had internet access. This paper explores the problems and challenges surrounding the conduct of research via the internet among business audiences and highlights the great potential that exists for business-to-business research over the net. It also identifies some of the main obstacles to researching in this way, and examines the factors which cause them. |
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