search query: @indexterm market research / total: 2057
reference: 136 / 2057
| Author: | |
| Title: | Textile washing products in Germany |
| Journal: | Market Research Europe
2002 : FEB, VOL. 38, p. 77-106 |
| Index terms: | Household cleansers industry Market research Marketing Germany Europe |
| Language: | eng |
| Abstract: | This report analyses the market for textile washing products in Germany. For the purposes of the report, the author has divided the market into the following four main sectors: Textile washing detergents; Fabric softeners; Carpet shampoos and Laundry aids. Textile washing detergents and laundry have been further subdivided: Textile Washing Detergents: 1) Automatic detergents, comprising: powder detergents (both standard and concentrated); tablets; and liquid detergents (both standard and concentrated). 2) Other detergents, comprising: hand wash detergents; and fine fabric detergents. Laundry Aids: 1) Spot and stain removers (both pre-wash and in-wash). 2) Other laundry boosters 3) Colour safe laundry bleach; 4) Curtain care; 5) Starch/ironing aids; 6) Water softeners; 7) Fabric fresheners; 8) Home dry cleaning. |
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