search query: @indexterm market research / total: 2057
reference: 132 / 2057
| Author: | |
| Title: | Carbonated soft drinks in Italy |
| Journal: | Market Research Europe
2002 : JAN, VOL. 34, p. 69-82 |
| Index terms: | DRINKS INDUSTRY MARKET RESEARCH ITALY EUROPE |
| Language: | eng |
| Abstract: | This report analyses the market for carbonated soft drinks in Italy. For the purposes of the study, the market has been broadly divided into two main sectors - cola carbonates and non-cola carbonates. These two sectors have been further subdivided as follows: 1) Cola carbonates (Standard, Low- calorie, Other); 2) Non-cola Carbonates (Lemon/lime, Orange, Mixers, Other). Figures in tables are calculated from unrounded data and may not sum. The author also provides the following information: main findings; market size; new product development; retail distribution. The author states that volume retail sales of carbonated soft drinks reached 1,807.9 million liters in 1999, representing a rise of 5.1% on 1995 and of 1.0% on 1998. |
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