search query: @indexterm market research / total: 2057
reference: 117 / 2057
| Author: | Valentine, V. |
| Title: | Repositioning research: a new MR laguage model |
| Journal: | International Journal of Market Research
2002 : VOL. 44:2, p. 163-192 |
| Index terms: | COMMUNICATION LANGUAGES MARKET RESEARCH |
| Language: | eng |
| Abstract: | This paper focuses on the MR discourse - the language and imagery that we use to communicate who we are, what we do and how we might contribute, uniquely, to the modern world of strategic planning. The author has used semiotics to analyse a broad sweep of MR communications. |
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