search query: @indexterm market research / total: 2057
reference: 116 / 2057
| Author: | Bock, T. Sergeant, J. |
| Title: | Small sample market research |
| Journal: | International Journal of Market Research
2002 : VOL. 44:2, p. 235-244 |
| Index terms: | MARKET RESEARCH QUALITATIVE RESEARCH SAMPLING |
| Language: | eng |
| Abstract: | Numerous market research studies are conducted with small samples of data. Many of these data are described as "qualitative". In this paper the authors present some rules of thumb that may be employed when attempting to draw inferences from small samples, such as those typically used in qualitative research. |
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