search query: @indexterm market research / total: 2057
reference: 112 / 2057
| Author: | Brunn, P. Jensen, M. Skovgaard, J. |
| Title: | E-marketplaces: crafting a winning strategy |
| Journal: | European Management Journal
2002 : JUN, VOL. 20:3, p. 286-298 |
| Index terms: | Electronic commerce Market research Market conditions Economic efficiency |
| Language: | eng |
| Abstract: | Little theoretical work has been done that truly helps e-marketplace managers understand and craft strategy. To help fill this gap the Temple Framework, which is introduced in thius article, has been developed. This theoretical framework explains how e-marketplaces, in order to achieve success, must create a powerful setup and meet the challenge of building liquidity and capturing value. |
SCIMA