search query: @indexterm market research / total: 2057
reference: 111 / 2057
| Author: | Slater, S. F. Olson, E. M. |
| Title: | A fresh look at industry and market analysis |
| Journal: | Business Horizons
2002 : JAN-FEB, VOL. 45:1, p. 15-22 |
| Index terms: | INDUSTRIES ANALYTICAL REVIEW MARKET RESEARCH MANAGEMENT MANAGEMENT |
| Language: | eng |
| Abstract: | The authors of the article state that today's strange, new business world needs an augmented model of industry and market analysis that reflects recent developments in industry dynamics, such as globalization, entrepreneurship, technological advances, and the Internet. Here the authors present such an updated model, built on and expanding the basic premises that underlie Porter's Five Competitive Forces Model. And the authors offer suggestions for how managers can position their businesses for success in the current competitive environment. The authors answer the question whether the authors can augment Porter's Five Forces Model to reflect these and other developments. They begin by examining its basic underlying premises. |
SCIMA