search query: @indexterm market research / total: 2057
reference: 87 / 2057
| Author: | Chen, J. S. Uysal, M. |
| Title: | Market positioning analysis: a hybrid approach |
| Journal: | Annals of Tourism Research
2002 : OCT, VOL. 29:4, p. 987-1003 |
| Index terms: | Tourism Tourist industry Leisure industry Market research USA |
| Freeterms: | Destination images Positioning analysis |
| Language: | eng |
| Abstract: | In a competitive analysis, the study areas are described by youth/mature and culture/nature dimensions in connection with attribution images. Pennsylvania appears to be an immediate competitor of Virginia in regard to provision of leisure activities. |
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