search query: @indexterm market research / total: 2057
reference: 58 / 2057
| Author: | Dou, W. |
| Title: | Will Internet users pay for online content? |
| Journal: | Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 349-359 |
| Index terms: | Consumer behaviour Market research Electronic commerce Internet Models USA |
| Freeterms: | e-commerce Willingness to pay WWW |
| Language: | eng |
| Abstract: | This study investigates determinants of Internet users' willingness to pay for online content. A survey of Internet users of a clip art website found that they did conduct benefits/costs analysis when evaluating whether to pay for online content. As significant predictors emerged usage purpose and experience with online purchasing. |
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