search query: @indexterm market research / total: 2057
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| Author: | Grant, D.B. Teller, C. Teller, W. |
| Title: | "Hidden" opportunities and benefits in using web-based business-to-business surveys |
| Journal: | International Journal of Market Research
2005 : VOL. 47:6, p. 641-666 |
| Index terms: | business-to-business Internet market research surveys |
| Language: | eng |
| Abstract: | The use of surveys continues to be an important technique in business-to-business (B2B) market research, and Internet or web-based surveys are fast becoming desirable alternatives to traditional survey methods. Web-based surveys have several technological and methodological advantages to help improve both internal survey and external validity. The article presents the findings of a web-based survey conducted in a typical B2B research setting to evaluate the "hidden" opportunities and benefits of web-based surveys. |
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