search query: @indexterm market research / total: 2057
reference: 34 / 2057
| Author: | Bell, S. (et al.) |
| Title: | Valuing the visceral: the increasing importance of the rapid-effective response in assessing consumer behaviour |
| Journal: | International Journal of Market Research
2006 : VOL. 49:3, p.299-311 |
| Index terms: | consumer behaviour market research |
| Language: | eng |
| Abstract: | The aim of this paper is to propose an alternative focus based on the imperatives of societal change and the emergence of an instant-response culture comprising of individuals who expect to make decisions quickly. The paper describes the potential for an appropriate research model, which is an adaptation of psychological models on the way the mind works, and assesses its usefulness to market and social research. |
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