search query: @indexterm market research / total: 2057
reference: 29 / 2057
| Author: | Lipner, W.E. |
| Title: | The future of online market resarch |
| Journal: | Journal of Advertising Research
2007 : VOL. 47:2, p. 142-146 |
| Index terms: | advertising media internet market research technology |
| Language: | eng |
| Abstract: | New online technologies create many opportunities for the market research industry and as it does the research industry must take care to uphold the integrity of its work in the online and mobile media space. The paper suggests three key areas on which the industry should focus to ensure that the research opportunities associated with the online advertising are maximized. |
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