search query: @indexterm MARKET RESEARCH / total: 2057
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| Author: | Akinci, S. (et al.) |
| Title: | Where does the logistic regression analysis stand in marketing literature? A comparison of the market positioning of prominent marketing journals |
| Journal: | European Journal of Marketing
2007 : VOL. 41:5/6, p.537-567 |
| Index terms: | regression analysis marketing statistical methods market research |
| Freeterms: | serials |
| Language: | eng |
| Abstract: | The aim of this article is to determine the usage and application of logistic regression analysis in the marketing literature by comparing the market positioning of prominent marketing journals. In order to identify the logistic regression applications, those journals having marketing term in their titles and indexed by the social citation index (SSCI) were included. Due to limited database year coverage, only eight of 12 journals fulfilling the criteria set were included in the study. Due to this limitation, the researchers could not reach the exact number of articles using logistic regression. The results of this study could highlight what is researched with logistic regression about marketing problems and may shed light on solving different problems on marketing topics for the future. |
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