search query: @indexterm market research / total: 2057
reference: 753 / 2057
| Author: | |
| Title: | Frozen food. |
| Journal: | Market Research Great Britain
1992 : JAN, VOL. 33, p. 1-40 |
| Index terms: | FROZEN FOODS MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | The market for frozen prepared food products in Great Britain is examined, excluding products such as frozen chicken or uncooked fish fillets or ice cream. The market sectors are: meat products, ready meal, green vegetables, cereal products, seafood, fish products and potato products. Value sales in 1990 were up 9 percent. Seafood, cereal products and potato products were the fastest growing sector. General move towards added-value products was seen. Vegetable-based burgers and grills are a fast-growing market. Market potentials include broccoli and baby sweet-corn, adult-targeted pizzas, potato products through innovation, microwave chips, seafood for added-value products. Overall sales are expected to drop slightly between 1990 and 1995. |
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