search query: @indexterm market research / total: 2057
reference: 751 / 2057
| Author: | |
| Title: | Pre-recorded video for sale. |
| Journal: | Market Research Great Britain
1992 : JAN, VOL. 33, p. 67-82 |
| Index terms: | VIDEO INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | The emerging market for pre-recorded video tapes on sale through retail outlets in the UK is covered. It is called in the industry the "video sell-through" market, separated from the market for video rental. The market for pre-recorded video for sale grew by 10 percent in 1991, and by 25 percent by volume. This is still a market in its infancy. The budget market constitutes the strongest growth area. The best selling tape of 1991 is Disney's Fantasia. Seasonality continues to be a dominant factor (49 percent of sales occurring during Christmas). The market has become increasingly diverse. 80 percent of the market is in the hands of the major multiples. |
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