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| Author: | |
| Title: | Tea. |
| Journal: | Market Research Great Britain
1992 : JAN, VOL. 33, p. 83-96 |
| Index terms: | TEA INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | The UK market for tea is examined, including specialist, instant and herbal varieties. The market for all hot drinks was static in 1990 at GBP 1,29 billion, and in real terms declined by 8 percent. Tea prices were inflated by supply shortages but coffee became cheaper. Tea market grew by 9 percent in value over 1986-1990 despite a volume decline. Key themes of manufacturers are health and quality. Organic products will develop. Tea makes up the bulk of hot drinks market with 62 percent share and has a much lower value per tonne than coffee. The outlook for tea market is a move towards stabilization as younger consumers are drawn to it. |
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