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Author:Pickersgill, P. R.
Title:How researched helped to measure the effects of display and assess the contribution of salesmen and merchandisers *ROWNTREE MACINTOSH
Journal:Journal of the Market Research Society
1991 : JUL, VOL. 33:3, p. 153-162
Index terms:MARKET RESEARCH
SALESMEN
MERCHANDISING
TRADE
GROCERY SHOPS
Language:eng
Abstract:
SCIMA record nr: 99242
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