search query: @indexterm market research / total: 2057
reference: 737 / 2057
Author: | Hamel, G. Prahalad, C. K. |
Title: | Sept idees pour decouvir les nouveaux marches. |
Journal: | Harvard-L'Expansion
1992 : SPRING, 64, p. 78-81, 86-92 |
Index terms: | MARKET RESEARCH MARKET SHARE SURVEYS JAPAN STRATEGIC PLANNING |
Language: | fre |
Abstract: |
SCIMA