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| Author: | Dolde, W. Staelin, R. Yao, T. |
| Title: | Estimating response rates for different market segments from questionnaire data. |
| Journal: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 245-252 |
| Index terms: | MARKET SEGMENTATION MARKETING MODELS QUESTIONNAIRES |
| Language: | eng |
| Abstract: |
SCIMA