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| Author: | Bansal, P. Kistruck, G. |
| Title: | Seeing is (not) believing: managing the impressions of the firm's commitment to the natural environment |
| Journal: | Journal of Business Ethics
2006 : AUG II, VOL. 67:2, p. 165-180 |
| Index terms: | commitment environment image questionnaires stakeholders |
| Freeterms: | transparency |
| Language: | eng |
| Abstract: | This article analyses stakeholder responses to impression management tactics used by firms that express environmental commitment. The authors identified two tactics that led respondents to believe that a firm was credible in its commitment to the natural environment. Approximately half of the respondents responded to illustrative impression management tactics that provide images of and comments about the firm's commitment to the natural environment. The other half responded to demonstrative impression managemenet tactics, which provide specific facts and details about the firm's operations. |
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