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| Author: | Michaelidou, N. Christodoulides, G. |
| Title: | Antecedents of attitude and intention towards counterfeit symbolic and experiential products |
| Journal: | Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 976-991 |
| Index terms: | pricing attitudes ethics risk questionnaires |
| Language: | eng |
| Abstract: | This paper examines the influence of price consciousness, perceived risk, and ethical obligation on attitude and intention towards counterfeit products. Data were obtained from a sample of 200 respondents via an online questionnaire and a conceptual model was derived and tested via structural equation modelling considering symbolic and experiential counterfeit products. Findings expose differences in the factors (and weight thereof) affecting attitude and purchase intention in the two product contexts. Especially, ethical obligation and perceived risk appear to be significant predictors of attitude towards both symbolic and counterfeit products, whereas price consciousness only seems to predict attitude towards experiential products, however not purchase intention in either counterfeit product context. |
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