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| Author: | Jobber, D. Allen, N. Oakland, J. |
| Title: | The impact of telephone notification strategies on response to an industrial mail survey. |
| Journal: | International Journal of Research in Marketing
1985 : VOL. 2:4, p. 291-296 |
| Index terms: | QUESTIONNAIRES MAIL SURVEYS RESPONSE RATE TELEPHONE EQUIPMENT INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA