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| Author: | Friedman, L. W. Friedman, H. H. |
| Title: | Comparison of itemised vs graphic rating scales : a validity approach. |
| Journal: | Journal of the Market Research Society
1986 : JUL, VOL. 28:3, p. 285-289 |
| Index terms: | MARKET SURVEYS QUESTIONNAIRES RATING SCALES |
| Language: | eng |
| Abstract: |
SCIMA