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Author: | Dommeyer, C. J. |
Title: | The effects of negative cover letter appeals on mail survey response. |
Journal: | Journal of the Market Research Society
1987 : OCT, VOL. 29:4, p. 445-451 |
Index terms: | MARKET RESEARCH QUESTIONNAIRES MAIL SURVEYS RESPONSE RATE |
Language: | eng |
Abstract: |
SCIMA