search query: @indexterm questionnaires / total: 206
reference: 198 / 206
Author: | Tennstadt, F. Noelle-Neumann, E. |
Title: | Experiments in the measurement of readership. |
Journal: | Journal of the Market Research Society
1979 : OCT, VOL. 21:4, p. 251-267 |
Index terms: | SURVEYS MARKET SURVEYS QUESTIONNAIRES READERSHIP SURVEYS |
Language: | eng |
Abstract: |
SCIMA