search query: @indexterm questionnaires / total: 206
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| Author: | Langschmidt, W. Brown, M. |
| Title: | Aspects of reliability of response in readership research. |
| Journal: | Journal of the Market Research Society
1979 : OCT, VOL. 21:4, p. 228-249 |
| Index terms: | SURVEYS MARKET SURVEYS QUESTIONNAIRES READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA