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| Author: | Singh, J. Howell, R. D. Rhoads, G. K. |
| Title: | Adaptive designs for Likert-type data: an approach for implementing marketing surveys. |
| Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 304-321 |
| Index terms: | MARKET SURVEYS QUESTIONNAIRES |
| Language: | eng |
| Abstract: |
SCIMA