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| Author: | Lindheim, J. |
| Title: | Distress signals. |
| Journal: | Management Today
1989 : APR, p. 101-102, 106 |
| Index terms: | RISK MANAGEMENT HEALTH AND SAFETY |
| Language: | eng |
| Abstract: | The general reaction of a corporation faced with a fear crisis is to respond with the scientific information which it uses internally to manage risk. Corporations have come to recognize the importance of risk assessment and risk management which are not complete without effective risk communications. People do not want zero risk. They want to be assured that their fears are being shared. Re-establishing trust is, in most crises of fear, the fundamental objective of risk communication. It must begin by recognizing the legitimacy of public emotion on a risk issue. It is not the change of risk perception that is required but those held responsible for risk must recognize and communicate about it publicly. |
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