search query: @indexterm SHOE INDUSTRY / total: 21
reference: 8 / 21
| Author: | Willigan, G. |
| Title: | Marketing de haute competition: Nike fabrique il des chaussures ou du marketing? *NIKE |
| Journal: | Harvard-L'Expansion
1992 : WINTER, 67, p. 34-46 |
| Index terms: | MARKETING STRATEGY SHOE INDUSTRY |
| Language: | fre |
| Abstract: |
SCIMA