search query: @author Alvesson, M. / total: 21
reference: 14 / 21
| Author: | Alvesson, M. |
| Title: | Talking in organizations: managing identity and impressions in an advertising agency |
| Journal: | Organization Studies
1994 : VOL. 15:4, p. 535-563 |
| Index terms: | ORGANIZATIONS ADVERTISING AGENCIES MANAGEMENT |
| Language: | eng |
| Abstract: | This paper treats discourses in organizations in relationship to the management of identities and impressions. It is based on an ethnographic study of an advertising agency and explores how advertising professionals describe themselves, their work and organizations, the profession and their clients. Various functions of such descriptions are proposed, from identity work to marketing. The relationship between the level of discourse and deeper cultural levels is investigated through the cultural sociologies of Asplund and Bourdieu. |
SCIMA