search query: @indexterm Error correction models / total: 21
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| Author: | Diamantopoulos, A. Schlegelmilch, B. Reynolds, N. |
| Title: | Pretesting in questionaire design: the impact of respondent characteristics on error detection |
| Journal: | Journal of the Market Research Society
1994 : OCT, VOL. 36:4, p. 295-311 |
| Index terms: | QUESTIONNAIRES ERROR CORRECTION MODELS MARKET RESEARCH |
| Language: | eng |
| Abstract: | This paper investigates the effects of respondent characteristics on the error detection rate in pretesting. Key issues of pretesting as specified in the literature are discussed and an experiment is conducted to determine the consequences of familiarity with questionnaire design and knowledge of the survey topic on the respondent's ability to detect defective questions. The results indicate that both factors impact upon the detection rate for most types of detection questions. |
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