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| Author: | Gill, J. Butler, R. |
| Title: | Cycles of Trust and Distrust in Joint-ventures |
| Journal: | European Management Journal
1996 : VOL. 14:1, p. 81-89 |
| Index terms: | JOINT BUSINESS VENTURES STRATEGIC MANAGEMENT INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: | This article is based upon an international study of joint- ventures and develops the notion that trust presents a useful core concept for understanding the performance of joint-ventures. In order to do this, a quite formalized model is developed in which joint-venture performance is seen as an outcome of contextual variables with trust acting as an intermediate variable. Key variables are seen to be: The pattern of interdependencies between the parent companies and the joint-venture, the degree of competition endogenous to the joint-venture, nd the ambiguity og the joint-venture's activities and objects. The key aspect of trust that is developed concerns the extent to which an organizational form provides reliable knowledge about future outcomes with two dimensions of trust identified as of special significance. |
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