search query: @author Schmidt, R. / total: 21
reference: 8 / 21
| Author: | Schmidt, R. |
| Title: | Der Interface-Check als Analyse der organisatorischen Schnittstelle "F&E und Marketing": Ergebnisse einer empirischen Analyse. |
| Journal: | Journal für Betriebswirtschaft
1996 : VOL. 46:1, p. 4-22 |
| Index terms: | PRODUCT DEVELOPMENT R&D MARKETING ORGANIZATIONAL CHANGE EMPIRICAL RESEARCH |
| Language: | ger |
| Abstract: | The crossfunctional design of the marketing - R&D interface is essential for the success of innovation. Inspite of the agreement on this thesis, the high amount of product failures still indicates the necessity of organizational change. In this context, the interface check presented in this contribution shows, to what extent interface related problems still exist and what kind of crossfunctional interface design instruments are applied in practice. The results of this study show that the companies seem to be aware of the basic understanding of interface problems and their reasons. Nevertheless it is not transformed into the realization of crossfunctional activities. |
SCIMA