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| Author: | Butler, R. |
| Title: | Competitive strategies and new technology: an empirical investigation in the U.K. polymer processing industry |
| Journal: | R. and D. Management
1996 : OCT, VOL. 26:4, p. 335-344 |
| Index terms: | R&D MANAGEMENT UNITED KINGDOM TECHNOLOGY |
| Language: | eng |
| Abstract: | This paper examines how companies can achieve competitive advantage by fitting their business strategies to the way in which new technology implementation is managed. In particular, the inter-relationship between strategy, technology and performance is examined. Five strategic types and seven types of technological objectives were used to find combinations which were associated with high performance. It was found that companies pursuing a prospector strategy combined with technological objectives wre the highers performing group of companies. |
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